Start and Run Your Own Business
Posted in Marketing on Jul 15th, 2008
According to direct marketing guru, Jeff Paul (he’s the guy who made millions in mail order sitting at his kitchen table in his underwear!), “my secret of success is to always find a hungry market first – then find or create a product to satisfy their hunger”.
Too many businesses start out with a product they [...]
Posted in Marketing on Jul 15th, 2008
Have you ever wondered why it is so hard to get people to buy, even when you have a really great product that you know will benefit them?
The simple truth is, people buy when the benefits to be had from buying your product outweigh the benefit of keeping their cash in their pocket.
In a world [...]
Posted in Finance on Jul 15th, 2008
It is very easy to focus on developing products, getting new customers and making more sales and forget to watch the numbers. Many apparently successful businesses have gone broke as a result of simply running out of money!
We have a business saying here in England “You’ve got to make a margin”. This simply means that, [...]
Many people looking for a business idea or opportunity look outside of themselves and their own interests. Yet the things we are most enthusiastic about are ourselves and our own interests! So why not make them work for you?
Running a business based on something you enjoy will ensure you work harder, enjoy your work and [...]
Posted in Planning on Jul 14th, 2008
Did you ever hear the saying, “Nobody ever got rich working for someone else!”?
On the other hand, around 80% of new businesses fail within the first 5 years!
So what makes being your own boss so attractive if the end result is most likely failure? The answer given by most would-be entrepreneurs is …
FREEDOM.
So how can [...]
Posted in Planning on Jul 14th, 2008
O.K so you’ve set your initial goals, so now what?
What Business
If you already have a business idea… great! All you have to do is get to work, right?
Wrong! Most people who just take an idea and start out cold don’t last very long. You need to think carefully about your business – what you are [...]
Posted in Planning on Jul 14th, 2008
“Most people, whether in business or not, are too busy earning a living to make any real money!” So said a guy who became a major influence on my business life at an early stage. His name was Roy and he was what I often refer to affectionately as a `hustler’ – by which I [...]