Archives for 2010

Options for office space renting

One of the great things about working for yourself is that, for most of us at least, you can do it from home! As good as this is, as your business grows and you take on staff, then it’s likely you’ll need more space – even if it’s not all the time, having your own office can help you look more professional and help separate work from your home life.

Buying an office is expensive and risky, plus potentially limiting. If you outgrow it then you have to sell before you move on, an increasingly difficult task with the currently unstable property market. Renting can therefore provide a great solution, offering flexibility in terms of price, office type and length of lease.

If you need a whole building, part of one, a room or even just a desk, there are options to suit every situation and budget.

For truly hassle free leasing, serviced offices provide a great solution: Fully equipped and managed, individual offices or floors are rented out. You don’t have to buy computers, desks, phones and cleaning and maintenance will all be taken care of – some even have a reception service, perfect for giving the right impression to customers. This is a great choice for a business that needs to look flash without the cash – the costs of setting this up from scratch would be prohibitive to most small companies.

Whether serviced or not, different spaces tend to attract different business types and by getting yourself in with the ‘right’ pool of companies, this could greatly enhance your own offering. Creative environments can be inspiring and if you work alongside a complementary business you may be able to help each other out and go for jobs collectively. If you know a number of businesses in the same position as you, why not pool together and share a building.

With risk low on many people’s agenda due to the economic difficulties the country is in, renting a workspace, short or long term, is a great option for any fledgling business. If you expand and everything goes well, you can move on to somewhere bigger and better, but if things don’t work out in your favour, then it’s easy to leave without incurring too much financial hardship.

About the author: Jessica Lowe writes on behalf of Office Genie, the UK’s first proper online marketplace for desk space and shared office space

Selling for the Bashfull

I was reading one of the marketing blogs I follow the other day and, amongst the comments on a post on selling, a number of people admitted to being shy and finding it difficult to hold up a conversation never mind selling to people. This was holding them back in business as they just didn’t have the confidence to go out and sell. They had confidence in their product, just not in themselves.

Being so reserved actually stops you from being the kind of aggressive or ‘pushy’ salesman we all hate, and that’s a good thing. People are becoming very resistant to the traditional ‘the more you talk, the more you sell’ approach, especially when it’s over-hyped! What people are looking for is answers to questions, solutions to problems and how to achieve eternal happiness :-). And they’ll happily pay whoever can supply what they want.

Now, I used to be shy too, I guess I still can be reserved sometimes. When I first started out selling, friends and family were aghast! “How is John ever going to sell anything?” was the question they all asked. But I had learned that the best conversationalists do more listening than talking.

Most people love to talk about themselves if you press the right button. You do that by asking targeted questions that get them talking. Questions about their interests, problems, dreams etc. then listen, I mean really listen, because they are going to tell you what to sell them. If they start to dry up ask a question about something they’ve just told you, something that will tell you more about what they want out of life. After a while they’ll think you’re their best pal and will listen to your recommendations. Use this technique in conversation, in selling, even in dating (boy, does it work well there 🙂 )

It doesn’t have to be face to face, but it works really well in that form.  You can do it over the phone, in a sales letter or on a website. This is really what Geoff (the guy who’s post I was reading) is doing with his blog. He listens to the ‘online conversation’, posts a comment or a question here and there and people answer him, so he learns what he needs to keep the conversation  going and the sales coming in.

When you know what people want, you don’t have to ‘sell’ them anything, you just have to let them know where they can get it and that’s from you. Everyone is good at something and usually that ‘something’ is being sold profitably by someone, somewhere. If you are good at a particular thing, they might just as well buy it from you, especially if you are better than wherever they are getting it at the moment. Or better still, if they can’t find it at all.

But you do have to join the conversation, go on, just do it!

Good selling!

John

PS  I  got a great product idea just from reading the comments section and by listening to and  understanding the readers’ concerns. So I’m really glad I joined in the conversation.

Small Business Questions

You want to start or grow your own business or I guess you wouldn’t be here. But getting started these days isn’t easy and growing an existing business in the current economic climate can be a real struggle. Now I’ve been in business since 1978 and I’ve been through 5, yes five, recessions. I’ve seen 3 property price crashes, quite a few stock market ‘corrections’, large and small, and I’ve seen whole industries disappear and new ones appear. Boom and bust, doom and gloom, outrageous conspicuous consumption, cheers and tears, I’ve seen the lot.

The interesting thing though is that, throughout all this, at any moment, someone was making money and someone was losing money! A boom can be a crazy, scary place to be and a bust can throw up some amazing bargains and opportunities, and right now is no different.

The true entrepreneur knows his/her market and is constantly on the lookout for opportunities to serve that market. They can help their customers to enjoy the boom years and help them survive the bad times. Keeping a focus on what you can do to serve your customer well at all times and in all conditions will ensure not only business survival, but growth in both good and bad times.

So, how can I use my experiences to help you?

Tell Me Your Troubles, Your Hopes, Your Fears and Your Goals

If you are trying to start a business, what is stopping you?

If you are trying to grow a business, what is holding you back?

If your business is struggling to survive, what are your problems?

If you are achieving your goals and doing well, chip in with what’s working and what’s not and help those less fortunate readers.

Throw me some challenges and see what we can come up with. Click the feedack link below to join in…

Small Business Crash Course

Small Business Course

This is way overdue but I’ve intended for some time to produce a series of online training courses for new businesses or even those just thinking of starting a business. With two businesses of my own to run and a growing number of consulting clients finding the time has been a little tricky. Now I’m semi-retired and cutting back on my full day business training workshops the time has come to put my courses on auto-pilot.

First up is a simple six day small business crash course via email, one lesson a day. This is intended for those just considering starting their own business or anyone struggling to get started. It answers the key questions about “how do I get started?” Things like:

  • The ins and outs of starting your own small business along with some of the basic steps you will need to take to get up and running.
  • Some of the different options available for financing your small business, so that you can choose the one that is right for you.
  • An overview of how to create a professional business plan for your small business.
  • Some of the basic information that you must know when it comes to paying taxes for your small business.
  • Some of the common mistakes that small business owners make, so you can avoid making them yourself.
  • The importance of having an online presence and developing an internet marketing strategy for your small business

There will be more short courses to come in future but in the meantime find out more about my Small Business Crash Course. You can enroll for the course from that page.

Oh! I forgot to mention, this one’s FREE!

If you take the course, come back here and let me know how you get on. I would really appreciate your feedback on the course. You can also let me know what else you would like to know about starting and running your own business.

Use the comments form below to give me your feedback, or just click the comments link.

Sales Commission Abolished

Before all sales people, associates and affiliates panic let me explain that the above headline applies only to Financial Services Products in UK.

The UK Financial Services Authority have had concerns for some time that financial services products are too often recommended by unscrupulous financial advisers on the basis of the amount of commission they receive rather than being the best product for the client.

The majority of professional financial advisers in UK, and elsewhere, take pains to provide clients with the best advice they can but there has been a persistent band of rogue advisers who think only of themselves.

If your business is in financial services you will probably have seen this coming. But read on as I shall be coming back to you later…

If you are not in financial services then this doesn’t affect you, does it?

Well, yes it does! Especially if you have been used to getting your financial advice for free. Or apparently for free…

Most people in UK don’t pay an adviser for recommending life insurance, investments, pensions etc. because the adviser has been remunerated by the life, investment or pension company by way of commission on the sale. Obviously the companies paying this commission have to make it back in some way and that is by some form of management charge built into the product. This means that the client is actually paying this commission indirectly.

Under the new system, the client (you) will be expected to pay the adviser a fee for the financial advice given. This should mean that the product should be better value for money as there are no commission charges to account for and your adviser has no reason not to recommend the best product for your needs.

However, if you take financial advice but take no action on that advice you will still have to pay the adviser’s fee. Unlike in the commission situation where you can just walk away leaving the adviser with nothing.

Now, back to the financial advisers out there.

The good thing about this change is that you will always be able to get paid for financial advice you give regardless of whether the client takes that advice or not. You will be free to advise the client on any course of action you feel is appropriate to their financial circumstances without any concerns about likely remuneration.

Your only problems, if you have not been charging on a fees basis up until now, is one of educating the client in the new ways of financial services and setting up the appropriate contracts and procedures to handle the new regime.

I’ve been talking to a very senior financial adviser about this as he has operated a fees based financial service for over twenty years now. He certainly understands the problems facing commission based financial advisers over the next couple of years.

In fact he has been helping many financial advisers move over to a fees based system for the last ten years or so.

His name is Terence P O’Halloran, ‘ Terry’ to his friends, and he has been a major player in the industry for well over thirty years. Terry first unveiled his Fee-Pac product for financial advisers over ten years ago and has steadfastly kept it up to date, improved, evolved and expanded it over the years into a major package suitable for any fees based profession.

Fee-Pac now includes a full video training seminar on setting up a fees based business, complete client and adviser documentation as well as all the admin files needed to set up a successful fees based practice. This is an extremely professional piece of kit.

If you are a financial adviser or thinking of getting into that business then check out Fee-Pac here. I can’t believe how little he is charging for it considering its potential value to you in the coming months.

Interesting times ahead!