One of the great mysteries of business life seems to be the “Black Art” of Marketing.
Just how do you go about promoting your business in such a way that people will descend on you in droves and force you to take their money? And how do you ensure that when they do, you actually make a profit?
Like most things in life, marketing can actually be quite simple when you break it down into its component parts and then plan how you are going to carry it out.
The biggest problem for many businesses is that they come at marketing from the wrong direction! They start with an idea for a product or service, create it and then look for someone to sell it to. My approach to marketing is quite different.
Marketing is basically about finding out what people want and then helping them find the best way to get it … at a profit!
Similarly my approach to helping you to market your business is to find out just what YOU want to achieve … and then help you to find the best way to get it.