You wouldn’t get on a bus or train without knowing where you want to go, would you? Yet thousands of people go into business with only a vague idea of where they want their business to be in say 5 years time.
Whether you are starting a new business or growing an existing one, success depends on three things:
A. Knowing where you are now
B. Knowing where you want to be and when
C. Figuring out a route from A to B.
Then all you have to do is follow your route plan.