Too Good To Be True?

How do you recognise a good business opportunity when you see it?

Easy! It’s the one that promises to make you a millionaire in 24 hours with no effort. No, seriously, that kind of promise usually heralds a scam or at the very least overoptimistic hype.

You should be wary of anything that sounds like “get rich quick”. If it sounds too good to be true, it probably is. Similarly, anything that promises wealth for no effort or little investment is likely to end in disappointment. A genuine business idea or opportunity will need some investment of time and money to bring it to fruition.

Look for a sound business plan, proven performance by ordinary people like yourself and professional backup from whoever is presenting the idea or opportunity.