Start and Run Your Own Business
Posted in Marketing, Online Marketing, Planning on Jul 22nd, 2008
Be Your Own Boss has had a long overdue ‘makeover’.
It’s been rebuilt using WordPress, a great tool for content managed websites, incorporating some of the latest Web 2.0 features. This makes it much easier to incorporate new content, so now I have no excuse for not adding lots of new information on the subject of [...]
Posted in Marketing on Jul 16th, 2008
Don’t play “Hide and Seek” with your customers. Always give clear contact information with a choice of contact methods.
If you are operating from home and don’t want visitors or need a professional image, consider using a PO Box Address and a non-geographic telephone number such as a Toll Free 800 number in USA, or a [...]
Posted in Marketing on Jul 15th, 2008
To many people “value” means “cheap”. But we all know that, in reality, we get what we pay for – right?
If we pay too little for something and it doesn’t do the job, in truth we have just wasted that money. On the other hand, anything we buy that delivers real benefits is usually worth [...]
Posted in Marketing on Jul 15th, 2008
According to direct marketing guru, Jeff Paul (he’s the guy who made millions in mail order sitting at his kitchen table in his underwear!), “my secret of success is to always find a hungry market first – then find or create a product to satisfy their hunger”.
Too many businesses start out with a product they [...]
Posted in Marketing on Jul 15th, 2008
Have you ever wondered why it is so hard to get people to buy, even when you have a really great product that you know will benefit them?
The simple truth is, people buy when the benefits to be had from buying your product outweigh the benefit of keeping their cash in their pocket.
In a world [...]
Many people looking for a business idea or opportunity look outside of themselves and their own interests. Yet the things we are most enthusiastic about are ourselves and our own interests! So why not make them work for you?
Running a business based on something you enjoy will ensure you work harder, enjoy your work and [...]
Posted in Marketing on Mar 1st, 2008
Welcome to the World Of Marketing. Online marketing or offline marketing? It’s all the same to me! Marketing is marketing, regardless of the media used. Online or web marketing uses the exact same principles as any other media, whether print, broadcast or word-of-mouth. The purpose of these articles is to give you the best information [...]