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Category Archive for 'Marketing'

Ian Traynor’s Retirement

A tribute to a great marketer and a terrific opportunity for you.
If you don’t know Ian Traynor, that’s a shame because Ian is one of the online world’s ‘Marketing Gentlemen’, as is well known in webmaster and internet marketing circles. A shame also because you have missed one of the best internet marketing newsletters online, [...]

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Sales Commission Abolished

Before all sales people, associates and affiliates panic let me explain that the above headline applies only to Financial Services Products in UK.
The UK Financial Services Authority have had concerns for some time that financial services products are too often recommended by unscrupulous financial advisers on the basis of the amount of commission they receive rather [...]

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A Penny For Your Thoughts

I was deep in thought about a topic for the blog when my wife uttered that well know phrase “A penny for your thoughts“, “meaning – what are you thinking about”.
The topic I was considering was how to find out what my customers would need next, a preliminary to product creation. Her enquiry gave me [...]

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Selling Information

The Mail Order industry has always had a thriving information marketing element, as has the new internet marketing arena. The best known example in both industries is the business opportunity or ‘get rich quick!’ sector of the information market. But information products are selling in huge quantities in many markets: Language learning, stock market trading, [...]

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Showcase Market and Sell

Lincoln Showcase
I recently attended an exhibition specifically designed to help small to medium businesses to market their business to other businesses and to large corporate and public sector buyers. I was there to promote my telephone numbers business (0800, 0844, 0845 etc.) and my internet business, WordPress Websites to the business sector.
The exhibition was funded by our [...]

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Here’s an overdue tip I should have shared with you earlier. I was reminded of it when I ran one of my regular Web Academy courses recently. This was an advanced course, and promoted as such, but I kept getting asked questions about some pretty basic stuff. Now, I never mind going over the basics [...]

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Predicting the Future

Over the next few weeks every pundit on the planet will have a go at predicting the future. But take a look at the following video and you will begin to see why such forecasting folly is a bit of a waste of time!

So what does it all mean?
It means that the future is coming [...]

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Mail Order Business

In my last article on mail order I left you thinking about what gets you really excited and enthusiastic. I asked you to think also about things you know or are skilled at that would be of interest to other people who are excited about the same things you are. I also suggested that you [...]

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Competition or Co-operation

Do you have a list of enquirers who never bought from you?
Sure you do, and so do your competitors!
If you don’t have what they want, maybe your competitor does. So why not swap lists? Or better still, recommend your competitor’s product to your list, and get your competitor to market your product to his list. [...]

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Fame at Last!

I’ve just come off the phone having been interviewed by Jonathan Miles of BBC Radio Newcastle on the subject of becoming your own boss.
It seems that a lot of people are not getting on with their bosses very well these days. Some of the comments from employees they interviewed included some very strong complaints about their [...]

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