Start and Run Your Own Business
Posted in Marketing, Online Marketing, Planning on Jul 22nd, 2008
Be Your Own Boss has had a long overdue ‘makeover’.
It’s been rebuilt using WordPress, a great tool for content managed websites, incorporating some of the latest Web 2.0 features. This makes it much easier to incorporate new content, so now I have no excuse for not adding lots of new information on the subject of [...]
Posted in Starting Out on Jul 20th, 2008
Many people start out looking for a great new idea that will take the world by storm. Some are lucky and find one, most don’t! Others try to copy an idea that is already out there or try to go one better. And I’ve lost track of the number of people I have seen who think [...]
Posted in Online Marketing on Jul 16th, 2008
Many websites that manage to get listed in the search engines get little or no traffic. One reason can be that only the home page has been indexed in the engines but none of the others.
This can be for a number of reasons usually attritutable to poor site structure and content. One way of helping [...]
Posted in Support on Jul 16th, 2008
Running a business can be very daunting. The problems seem endless and, unlike working with others, you have no one to turn to for help or advice.
Well, yes you have! Other business owners are surprisingly helpful to the inexperienced entrepreneur. Any business problem you face will have been faced and solved by many others before [...]
Posted in Marketing on Jul 16th, 2008
Don’t play “Hide and Seek” with your customers. Always give clear contact information with a choice of contact methods.
If you are operating from home and don’t want visitors or need a professional image, consider using a PO Box Address and a non-geographic telephone number such as a Toll Free 800 number in USA, or a [...]
Posted in Opportunities on Jul 16th, 2008
How do you recognise a good business opportunity when you see it?
Easy! It’s the one that promises to make you a millionaire in 24 hours with no effort. No, seriously, that kind of promise usually heralds a scam or at the very least overoptimistic hype.
You should be wary of anything that sounds like “get rich [...]
Posted in Marketing on Jul 15th, 2008
To many people “value” means “cheap”. But we all know that, in reality, we get what we pay for – right?
If we pay too little for something and it doesn’t do the job, in truth we have just wasted that money. On the other hand, anything we buy that delivers real benefits is usually worth [...]
Posted in Online Marketing on Jul 15th, 2008
Doing business on the internet depends mostly on bringing visitors to your website. This stream of visitors is referred to by internet marketers as “traffic”.
There is a huge amount of “hype” and “misinformation” about generating traffic online. Basically there are four ways to get traffic – you can EARN it, you can PAY for it, [...]
Posted in Advertising on Jul 15th, 2008
Most advertisers are very good at telling their customers what a product is, how it is made, what cool features it has, how good a quality it is etc….
Then they wonder how come no one is buying their product!
The hard truth is, customers are just not interested in your great new product. They are concerned [...]
Posted in Planning on Jul 15th, 2008
You wouldn’t get on a bus or train without knowing where you want to go, would you? Yet thousands of people go into business with only a vague idea of where they want their business to be in say 5 years time.
Whether you are starting a new business or growing an existing one, success depends [...]